BRAND HARNESS
Database
Brand & project
artefacts
Storage
Versioned channel
outputs
Evaluations
Brand accuracy
monitored live
Traces
Explaining agent
actions
Performance
Campaign data
looped back
Tools
Your tech stack,
integrated
Subagents
Specialised in copy,
data analysis, etc
Templates
Your brand &
platform assets
Audience
Segmentation
strategy & data
Formats
Output schema
per channel
Identity
The brand's visual
and verbal identity
Workflows
Team processes
& knowledge
Skills
Agent
instructions
Guardrails
Safety &
compliance rules
PERSIST
GOVERN
INTERACT
AGENT
ACT
BRAND CODE